This iteration of the report was my second go - I had previously bound a book that was quite a bit shorter, and had fashioned it to perfectly replicate a Prada gift box. The end result was beautiful, but the idea of giving a gift box to an investor felt pedestrian to me, and so I decided to revisit the project and give it a more elevated, sleek, professional feel: one that was more in line with the values of a group like Prada.
The book is hand bound using hand-dyed hemp thread via Japanese Stab binding, which keeps the look of the final product geometric but hand-made, like most of Prada's garments. The title page is laser-cut calfskin, which is reflective of the materials that Prada is famous for crafting to perfection.
Museum of You
Challenge: Brand "The Museum of You" - yep, that was the entire prompt. Course: Graphic Design Studio I Materials: Digital
The concept for this project was to design an identity, member publication, and store packaging scheme for "The Museum of You" - it was up to us to define what the Museum of You was, where it would take place, what it would exhibit, so on and so forth.
The end result is a pop-up museum that selects participants and tailors an exhibit around them - contemporary artists are connected with the subject and carry out their own research in order to create a piece inspired by the subject in some way, shape or form. There's no dictation on what the artists can or cannot create - in the end, the works are collated into an exhibition that tours a selection of partner contemporary art museums around the world. After the exhibition has toured, the works are auctioned off for a charitable cause chosen by the subject.
In the end, the Museum of You is an avant-garde way of making connections in the fine art world, directly involving patrons and art enthusiasts with the artists themselves. The organization publication, Analogy, is a quarterly what's what with the Museum, with artist interviews and pertinent member information and news.
Challenge: Design and typeset an article. Course: Introductory Typography Materials: Digital
The purpose of this project was to exemplify an initial understanding of typesetting within the restraints of a rigorous grid system. It was my first experience with editorial design and in dealing with an article that was equally text and image heavy - really my first go at formal typesetting.
Mr. Gehry's architecture is the headline weight of buildings, and so given the bold, colossal structures in the images, I kept the text light, delicate, and on the petite side, and took advantage of the negative space allowed by the grid provided. The end result is a legible, elegant article that allows Mr. Gehry's works to speak for themselves.
Give Me A Band Name
Our creative director made his exit, and so we wanted to give him a proper going away present. Lots of long nights before pitches somehow culminated in a really, really long list of bad band names. With AD work from Cam Giblin, I designed and coded this little generator for him to remember us by.
Challenge: Create a logo and print ad for a beverage. Course: Intro to Graphic Design Materials: Digital
Cicero, a fictional high-end lager beer produced in the US and distributed worldwide, was to be marketed as the pinnacle of market quality in both a magazine/poster advertisement and a direct mailer for door-to-door promotion. Quotes on quality were selected from famous names in the history of intellectualism, contemporaries of Cicero himself, for whom the beer was named.
Considering Cicero was to be marketed primarily towards men aged 21-45, the advertisements were to be bold, solid, and masculine while still exuding an air of elegance and cleanliness, given the price point for the product.
Iron Bank of Braavos
Challenge: Design a sample currency system. Course: Visual Design Systems Materials: Digital
The purpose of this project was primarily to explore complex grid systems, and to create a sample of a currency system from any country of our choice. Being a pretty big Game of Thrones fan, I decided to design a paper currency system for the primary financier of Westerosi people - the Iron Bank of Braavos. In hindsight, I should have probably used Jon...