Nickelodeon is a world of absolute, unfettered whimsy, and in 2014, that wasn't translating onto their digital presence. They had a highly immersive app that was wildly successful, but their online content hub was clumsy and corporate.
In the summer of 2014, we launched the new Nick.com, and it's every bit as weird and imaginative as you'd expect from Nickelodeon: edge-to-edge, fully responsive, and covered in slime. Viewers can navigate horizontally through a river of content, from full-length episodes to quizzes and games, interviews with Nick stars and the inimitable Do Not Touch button (which - trust me - you should touch). With as much content as they have to offer viewers, there's a place for everything and everything is in its place, without looking or feeling like a template or a grid system.
It's wacky, it's orange, and it's special.
A project made possible by the wok of a massive team at Nickelodeon Digital.