Nickelodeon is a world of absolute, unfettered whimsy, and in 2014, that wasn't translating onto their digital presence. They had a highly immersive app that was wildly successful, but their online content hub was clumsy and corporate.

In the summer of 2014, we launched the new, and it's every bit as weird and imaginative as you'd expect from Nickelodeon: edge-to-edge, fully responsive, and covered in slime. Viewers can navigate horizontally through a river of content, from full-length episodes to quizzes and games, interviews with Nick stars and the inimitable Do Not Touch button (which - trust me - you should touch). With as much content as they have to offer viewers, there's a place for everything and everything is in its place, without looking or feeling like a template or a grid system.

It's wacky, it's orange, and it's special.

A project made possible by the wok of a massive team at Nickelodeon Digital.

Each program has their own page, which is customizable without feeling like a departure from the overall site: a few key assets have swappable colors to give a page its own "branding" while still feeling like a cohesive piece of the Nickelodeon puzzle.
And yeah. On top of their existing and excellent native app, the highly responsive site works cross-platform. This is important: I mean, when was the last time you saw a kid without an iPad?