levi's® spring/summer 2017

Levi's® was ready to launch their global Snapchat account and turned to us to come up a special way to introduce the brand to the platform. The platform is all about spontaneity, and we had to concept and even storyboard for content that we weren’t sure we would even be able to capture. The shoot was on location at a major photoshoot and we had little to no information on the location, so planning a story around the environment was almost impossible. Thus, on shoot day, it was imperative to be flexible, not only with the content we were capturing, but with the crew working on the actual shoot around us.

The story was a major success in terms of engagement, and we were tapped to continue creating Snap stories for Levi's® moving forward.

An AKQA San Francisco project for Levi's®.
All work by myself and the wonderful Levi's internal team.