Concept, art direction, shoot, design (site/social)... whole thing
Crystal Yu on Copy
wow look explore
The mobile experience is gyroscopic, transporting you right into the Eureka Lab - a pretty top-secret space that isn't consumer facing or accessible to the public. This is a building that is wild and messy, full of weird smells and incredible prototypes and technologies: it's truly a space where artisans and craftspeople and industry experts can come together to create something special.
^ this is such an annoying description but I don't have the heart to get rid of it because it's so good