Levi's has long been entrenched in the music scene, allowing artists and musicians to express themselves on and off stage. The company wanted to reconnect with its musical roots and give back to an industry that has helped define the brand for decades.
The Levi's Music Project is an initiative that unites artists with their local communities to help inspire the next generation of musicians. We partnered with artists to create something uniquely tailored to their communities, ensuring their initiatives would make a meaningful impact and create a lasting impression.
We teamed up with 3 major recording artists: Alicia Keys, SZA and Vince Staples, all of whom threw their weight behind activations in their hometowns that helped provide kids in needs with access to music technology and education programs. We housed the Levi's Music Project on LiveInLevis.com, allowing people to learn about the program, explore the artists' stories, and donate directly to each cause.
An AKQA San Francisco project for Levi's®.
CD: Tommy LaRoux, Ben Vrazo
AD: Cam Giblin
Writer: Crystal Yu
Designer: Myself
UX: Noah Conk
Live 9/16-2/17. Replaced by the Eureka Lab 360° Experience.
MyAudi is Audi's global ownership portal, offering a highly personal experience that keeps track of the relationship between you and your car.
An AKQA San Francisco project for Audi.
Designers: Myself, Adam Zoltowski, and Rafael Cordeiro.
UX: Faith Bollinger, Christoph Fries, and Sean Quinn
Professional work only on view. Student work available upon request.
everything © me 1989-2017
